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DDB Stockholm came up with a cool interactive billboard for McDonald's that allows people with smartphones to play McPong, for lack of a better name, using app-free geolocation technology. Players who last for more than 30 seconds win McDonald's coupons, so I don't even get to ask any smart-ass questions about how this will generate specific interest in the brand. Not fair! Even Sweden's capitalist excesses are more fun than ours. Good choice of game, too.
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