Play-Doh Wants to Celebrate Families and Children Being Creative Together

For its 65th anniversary, the brand has partnered with the Paris Museum of Modern Art


To celebrate the re-opening of cultural venues across France, children’s modeling clay brand Play-Doh has partnered with the Museum of Modern Art in Paris to promote and celebrate creativity within families.

Celebrating its 65th anniversary year, the Hasbro-owned brand will partner with the Parisian museum in a campaign created by Brand Station to encourage more children and parents to spend time being creative together. The partnership was formed to run as the venue reopens following protracted restrictions imposed due to the Covid-19 pandemic.

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