Planters Is the Newest Brand With a Beer, Which It's Calling Mr. IPA-Nut

And it wants your help making a suitably 'nutty' ad

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If you like beer, and you like peanuts, you’ve probably always wished you could combine the two. Wait, what, you haven’t? Well too bad, because Planters is doing it anyway.

Continuing this year’s odd and often inaccessible marketing stunt of branded beers, Planters is launching Mr. IPA-Nut, a beer that is sure to delight the most passionate peanut lovers—in Illinois, at least, since that’s the only place it’ll be sold.

Beginning Oct. 27, National American Beer Day, Mr.

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