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Whether you’re Irish or not, pub crawls and green beer for everybody!
A new campaign from Blowfish, a hangover cure, isn’t encouraging anyone to overindulge today on St. Patrick’s Day, or during the full weekend of Celtic-inspired celebrations that will likely follow. (Boston’s famous parade is Sunday.) But if you do tie one on, there’s a fizzy remedy for that. So, pop a few tabs and go to work on Monday, drunkard.
The campaign, with two digital videos and display banners on Facebook, Instagram and Google, touts the FDA-regulated hangover cure with catch phrases like, “For when you literally can’t even” and “For when you’re medically alive, but mentally dead.”
The ads come from agency Humanaut, which recently overhauled the brand’s website and package design, to address the estimated 2.6
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