Pizza Hut’s Swipe-to-Order Table: Cool and Useful, or Gross and Inefficient?

When talking to a human just won't cut it

Headshot of Alfred Maskeroni

If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands all over this table to accomplish this insufferable task," well, you're in luck.

Pizza Hut and Chaotic Moon Studios have teamed up to create a concept table that cuts out the terribly social process of customizing a pizza via your piehole. Instead, it allows you to design a masterpiece like you're a pizza Jedi or Tom Cruise in Minority Report. And after you're done "ordering," you can play something like "Flappy Stache" or "Dragon Academy" instead of having yet another awkward conversation with your life partner.

Via Laughing Squid.

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@maskeroni Alfred Maskeroni is director of video for Adweek.