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Last year, Pizza Hut and agency Droga5 came up with the idea of Pie Tops, limited-edition high tops that utilize geolocation to allow you to order a pizza at the press of a button, and “Shoe Surgeon” Dominic Chambrone helped bring the concept to life.
This year, in celebration of its second year as the official pizza of the NCAA, Pizza Hut, Droga5 and the Shoe Surgeon are back for another March Madness campaign with Pie Tops II.
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