&pizza Created a 'Hallway Pizza' to Celebrate Its Viral Moment During the Cohen Hearings

When a live TV meme becomes a marketing opportunity

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We all get hungry, and life gets busy. Sometimes you’ve got to grab a bite when you can.

That was clearly the philosophy of the young man who tried to slip away from the crowds at Michael Cohen’s Congressional testimony yesterday, only to find himself scarfing pizza in the background of a live news shot.

Between the silliness of the scenario and his look of wide-eyed realization, “hallway pizza” quickly became a favorite talking point on Twitter—and a marketing opportunity for the company behind the box: &pizza.

The quirky and rapidly growing chain, easily recognizable in the footage (at least among fans) thanks to its distinctive and artsy box designs, quickly took ownership of the real-time meme after the footage began making the rounds on Twitter.

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