This Pizza Brand’s Outdoor Ads Are Hard to Notice, and That’s the Point

Near invisibility is a virtue for Daiya Foods

Making out-of-home ads that are hard for people to see sounds like a terrible idea. But Daiya Foods does just that with clever ad placements in a new campaign that plays off the line, "It's easier to notice this ad than notice our pizza is dairy-free."

@nudd Tim Nudd is a former creative editor of Adweek.