Pixies’ Santiago goes commercial

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pixies fans, rejoice! Everyone else, prepare to hear commercial music that just might make you scratch your head. Pixies lead guitarist Joey Santiago has become “a featured artist, working exclusively in the realm of television commercials," for EliasArts. The sound and music house last night sponsored a screening of loudQUIETloud, a documentary, also playing at the Tribeca Flim Festival, about the band’s 2004 “sellout tour.” Santiago, who is shown in the film working on a documentary score, summed up his reasons for tackling commercials with the line, “I enjoy making music,” before adding that “Dave has his magic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in