Pinterest Clamps Down on Contests to Keep Them From Getting 'Spammy'

Rules have been unclear and unfollowed, site admits

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Just a few months after Facebook finally eased off its restrictive contest guidelines, Pinterest seems to be taking the opposite approach. In a recent round of policy revisions and clarifications, the network has greatly limited the scope of promotions that can be hosted by brands and bloggers.

In a blog post published Thursday, Pinterest marketing rep Kevin Knight laid out the many types of promotions that Pinterest isn't cool with. Specifically prohibited are promotions that:

• Suggest that Pinterest sponsors or endorses them or the promotion

• Require people to Pin from a selection (like a website or list of Pins)

• Make people Pin the contest rules

• Run a sweepstakes where each Pin, board, like or follow represents an entry

• Encourage spammy behavior, such as asking participants to comment

• Ask to vote with Pins, boards or likes

• Require a minimum number of Pins

Worth noting: Per...

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