Pink Panther launches energy blog


Speaking of marketing efforts tied to environmentalism, the Pink Panther has now launched a blog, sponsored by Owens-Corning, to herald the imminent arrival of Earth Day. OK, a blog from a cartoon character may be another sign—in case you needed one—that blogging long ago jumped the shark, but at least this one has a reason for being (or in this context, let’s change that to raison d’etre). The blog’s focus is on saving energy which is an easier topic for an insulation company to discuss, then, say, an oil company. We also liked the headline on the press release: “The Pink Panther Doesn’t Talk But He Can Type—Who Knew?”.