Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Target, the store that brings you design-heavy products from tea pots to hand soap, has gone one step further, redesigning the classic cylindrical prescription pill bottle, in part by turning it upside down. (The photo shown here is merely AdFreak’s interpretation, BTW.) Debuting on Sunday, the new bottle rests on its cap, is an oblong, square shape, and has a wide label that wraps around the top of the bottle, according to an AP story picked up by USA Today.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in