Photograph These Ingenious Ads, and You'll Learn How to Save Kids From Eye Cancer

One easy trick for early detection

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If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the U.K., a series of ads uses reflective ink to illustrate that warning sign, in the hope of teaching parents how to recognize it.

The ads, located at doctors offices and day care centers, feature kids who actually survived retinoblastoma, a rare but potentially fatal form of eye cancer that in most cases affects infants, toddlers and young children.

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