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A new campaign for photo editing app VSCO seeks to expose a new generation of up-and-coming creators through a series of short, documentary-like videos.
The AKQA-led project features two-minute profiles of three early-twenty-something artists discussing various aspects of their creative process. Ethereally stylized by filmmaker Jess Kohl, the vignettes are designed to appeal to a trendy, young set of internationally minded creative types, the likes of which VSCO says make up the bulk of its app’s user base.
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