Philly tells huge ‘Bee Movie’ ad to buzz off

Beemovie
In another sign of the desperate state of print media, the honchos at Philadelphia Media Holdings agreed to have the Inquirer-Daily News Building draped in a massive ad for Bee Movie that would include a 50-foot inflatable bee. The deal is apparently off, though, after community groups protested. PMH CEO and Inquirer publisher Brian Tierney, a former agency exec, told his own newspaper: “It’s meant to put a smile on people’s faces, and I think it will. It’s only for three weeks, so let’s give it a go.” Maybe if Jerry Seinfeld had agreed to hang outside the building for three weeks in a bee suit, it might have had a chance. The coverage of the matter includes this gem from Poynter Institute journalism ethicist Bob Steele: “Is it strictly being done to make money? Are times that bad?” He’s been out of the business a little too long. Oddly, when flying pigs were projected onto the building in May to celebrate a circulation increase, nobody complained.

—Posted by David Gianatasio