Philips tries out epilator on transvestite

Transvestites don’t get too much airtime in advertising, but DDB has launched a campaign in Europe for Philips’s Satinelle Ice Epilator (a hair-removal device) that stars an L.A.-based transvestite dancer named Karis. DDB’s Neil Dawson says it’s no cheap stunt. Men, he claims, have a notoriously low threshold for pain; thus, a man who needs smooth legs is the perfect test model for an epilator that promises a less painful hair-removal experience.

—Posted by Tim Nudd