Philly Police Lifted an Anti-Drug PSA From Saved by the Bell and Made it Downright Mind-Altering

Maybe now you'll say nope to dope

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

At a time when young people have a conflicted relationship with police, it's good to know there's one reliable voice of unity: Zack Morris, circa 1991.

The Philadelphia Police Department, which is no stranger to odd, retro memes and callbacks, has resurrected an anti-drugs PSA from the George H.W. Bush years. The clip replaces NBC exec Brandon Tartikoff with the poorly Photoshopped head of Philadelphia Police Commissioner Charles Ramsey, who also dubs in his own somber name drop. 

The whole thing is so weird and lazy and baffling, it's quickly generated national attention.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in