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Continuing a series of ads that poignantly addresses bias, Procter & Gamble zeroed in on the calculations that LGBTQ people have to make when meeting someone new: Will this person be accepting, or should I conceal part of myself?
In the new 60-second spot called “The Pause” from Grey New York, members of the LGBTQ community share their thought processes in those situations. This includes whether to refer to a partner of 37 years as a roommate or how to present oneself at airport security checkpoints to deter discriminatory treatment.
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