P&G’s New Spot Zeroes In on Navigating Anti-LGBTQ Bias

In 'The Pause,' participants discuss the calculations they make when meeting new people

a black woman with curly hair on a dark green background
Procter & Gamble's new spot demonstrates how LGBTQ people navigate bias. Procter & Gamble

Continuing a series of ads that poignantly addresses bias, Procter & Gamble zeroed in on the calculations that LGBTQ people have to make when meeting someone new: Will this person be accepting, or should I conceal part of myself?

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.