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a mural depicting period problems in India — "The Missing Chapter" promotes period education for girls in India.Procter & Gamble

By Kyle O’Brien & Brittaney Kiefer & David Griner

June 24, 2022

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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