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For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it.
The resulting campaign, “The Missing Chapter,” earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.
The Glass Lion for Change went to “Data Tienda,” a campaign for WeCapital, which empowered women in Mexico by giving them access to bank loans. It was the second Grand Prix win for the campaign.
Top Honors: Grand Prix winner Sustainable Development Goals
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