Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling reputation.
The spot, "Before it Became a Medicine," opens on a young father popping a pill in his bathroom, then takes the viewer on the drug's lengthy journey from a scientist's idea to prescription. Along the way, we witness eureka moments, trials, failures, success, and ultimately, a fabled cure.
The 60-second spot—from agency HealthWork (a joint venture between Omnicom's BBDO New York and CDM)—follows bad press for Pfizer and the pharma industry as a whole.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in