PETA Turns to Emoji for a Seriously Cartoony Take on Animal Abuse

Cruelty to characters

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

People for the Ethical Treatment of Animals, well known for its naked celebrity spokespeople and shockvertising, takes a slightly less controversial approach in a new campaign breaking this week.

In video and print ads, PETA tells a story of animal cruelty entirely in emoji, with hammers, hypodermics and handguns making short work of adorable bunnies, monkeys and tigers. Semi-spoiler alert: They turn into skeletons at the end, but there's no actual carnage depicted. Still, it's a PETA ad, so there will be blood, albeit cartoonish this time.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in