Persil ProClean’s ‘Professional’ Returns to the Super Bowl to Take On Guacamole Disasters

Tim Heidecker and Eric Wareheim directed the spot by DDB New York

DDB New York will handle creative for the spot. Persil ProClean
Headshot of Patrick Coffee

Stain-fighting superhero The Professional has returned to the Super Bowl for the third time to promote Persil ProClean.

This year, the detergent brand comes to the game armed with a new agency of record, DDB New York. But The Professional is up to his usual tricks, stepping into our shocked protagonists’ living rooms to help take care of a little guacamole problem.

The spot, directed by Prettybird’s Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame, also includes a bit of surreal humor as the football fans question whether this is real life or just fantasy.

The campaign includes a microsite featuring a collection of influencer-driven content and digital sorts starring The Professional.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.