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The new-ish Perrier campaign, from Ogilvy & Mather in New York, is inventive, I’ll give it that. It does strike me as a tad unwise, though, to suggest that the product induces behavior like that shown above. And while I admire the purposely crude, eye-catching artwork (by Al Murphy and Paul Davis, according to Adland), the “Sexier” ad might call for something a little more sophisticated. Right now, it looks like the Brawny lumberjack’s zombie.
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