Perrier’s new ads: Don’t try this at home

Perrier The new-ish Perrier campaign, from Ogilvy & Mather in New York, is inventive, I’ll give it that. It does strike me as a tad unwise, though, to suggest that the product induces behavior like that shown above. And while I admire the purposely crude, eye-catching artwork (by Al Murphy and Paul Davis, according to Adland), the “Sexier” ad might call for something a little more sophisticated. Right now, it looks like the Brawny lumberjack’s zombie. But overall it’s a neat idea and one they can milk for years, since there are tons of words that end in -ier. Terrier, anyone? [Photos by reposaryan on Flickr.]

—Posted by David Kiefaber