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The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking.
That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program is ramping up its efforts as people’s social lives begin to resume after more than a year of Covid-19 restrictions.
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