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About 15 seconds into this commercial for Spanish automaker Seat, by ad agency Atletico International in Barcelona, I was feeling a lot of love for the advertiser. This is a kooky, almost magical spot—a tad long, perhaps, and hokey, but riveting and heartfelt. And I must admit, I never saw the big musical finish coming. Best of all, it's not just entertaining. It actually communicates a brand message, distills product attributes and addresses potential buyers' specific concerns (like having enough room in the car for growing families).
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