Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw Another Ball in There

Here's what happened

Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls "Chain Reaction."

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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