Pepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets

'For the Love of It' replaces 'Live for Now' after a 7-year run

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


In the 1980s, Diet Coke wanted you to drink its products “Just for the Taste of It.” Now Coke’s arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) “For the Love of It.”

The new global tagline, debuting in more than 100 global markets, replaces Pepsi’s “Live for Now” mantra that’s been in place since 2012. Most problematically, it was the payoff line to Pepsi’s much-maligned Kendall Jenner ad in 2017, but now the brand is able to start a new chapter with a new positioning.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in