General

Pepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets

'For the Love of It' replaces 'Live for Now' after a 7-year run

Pepsi was among major brands this year that opted for a new tagline.PepsiCo
By David Griner

January 9, 2019

In the 1980s, Diet Coke wanted you to drink its products “Just for the Taste of It.” Now Coke’s arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) “For the Love of It.”

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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