Pepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets

'For the Love of It' replaces 'Live for Now' after a 7-year run

In the 1980s, Diet Coke wanted you to drink its products “Just for the Taste of It.” Now Coke’s arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) “For the Love of It.”