Pepsi Punks Coke With Fake Look Inside ‘Coke Chase’ Spot

UPDATE: And Coke hits back!

Headshot of Tim Nudd

As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already. And part of it involves a humorous dig at Coca-Cola, as Pepsi has posted a video purporting to show behind-the-scenes footage from Coke's Super Bowl set—with the actors working tirelessly to get a Pepsi Next out of a vending machine. Pepsi was blunt with its tweet linking to the video, too.

@nudd Tim Nudd is a former creative editor of Adweek.
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