Pepsi NEXT Refreshes the Taste Test With Web Parodies

Spoofs of Internet celebs try the new drink


Pepsi NEXT wants you to know it's savvy to the internets. It's already launched a TV ad featuring a break-dancing, guitar-shredding baby, created by TBWA\Chiat\Day in Los Angeles. Now, it's out with a cyberculture-fueled digital campaign from The Barbarian Group, featuring Web celebrities taste-testing the drink—as imagined by Funny or Die talent. The spoofs are pretty on the nose: Meme character Scumbag Steve wants to crash high school parties, wine salesman Gary Vaynerchuk is brutally enthusiastic, and BuzzFeed founder Jonah Peretti makes the case for branded content.

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