Pepsi Hopes to Energize Soccer Fans With Star Power and a Viral Challenge

The brand's ad push aims to kick off a #PepsiCanBalance craze

Soccer is the biggest sport in the world, but for a few reasons has always lagged in the United States. Lately, however, attitudes toward soccer have been changing as the MLS expands rapidly into new cities with owners who can poach European stars on the tail ends of their primes.