People With Down Syndrome Apply to Be an 'Endangered Species' in Touching Appeal for Support

FCB Canada launches another powerful campaign

In recent years, the Canadian Down Syndrome Society and FCB have created powerful, award-winning campaigns designed to foster empathy and understanding. In 2016, young people with the condition answered commonly Googled questions about their everyday lives. Last year, we learned that “sorry” is the one word you should never say to parents of kids born with the developmental disorder.