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2012 called, and it wants its prankvertising back.
Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use common sense and avoid rental rip-offs.
The scenario is well staged and restrained by the standards of the genre. Still, the basic setup seems stale from its use in other campaigns, and there's a disconnect between intent and execution that further lessens its impact.
An actor plays a landlord seeking to interest tenants in the Copenhagen flat of his recently deceased father.
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