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If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East.
The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes them look like the product’s bubbles. The brand’s global tagline, “Taste the Feeling,” appears in small lettering in each execution.
See the ads here:
Ogilvy copywriter Aditya Hariharan tells us that the goal was to use the “Taste the Feeling” platform to celebrate incredible collective experiences.
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