Pennsylvania ads are a long-form love story

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Red Tettemer pulls out the stops for Pennsylvania Tourism in a high-concept Web series launching today with movie posters splashed around NYC and all manner of social-media tie-ins. The offering's called "Peter Arthur Stories." According to the press materials, it "tells the story of a 20-something young man at the crossroads of adulthood. We follow him follow his heart across Pennsylvania in search of his long-lost, pre-adolescent love, a waitress named Meg who served him the best piece of shoofly pie he ever had."

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