Peloton Rallies With a Brand Refresh That Positions Its Instructors as Stand-Alone Stars

'Motivation That Moves You' signals a shift that focuses more on community, less on hardware

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Peloton‘s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are.

In a new campaign by Mother LA titled “Motivation That Moves You,” popular instructors Rad Lopez, Adrian Williams, Jess Sims and Cody Rigsby are seen giving rousing motivational speeches in cinematic settings.



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