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Peloton‘s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are.
In a new campaign by Mother LA titled “Motivation That Moves You,” popular instructors Rad Lopez, Adrian Williams, Jess Sims and Cody Rigsby are seen giving rousing motivational speeches in cinematic settings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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