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Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pelé.
The three-minute ad, created by McCann New York and McCann Worldgroup Europe, opens by interviewing men from different countries who share two common traits—a love of football, and a healthy dose of nationalist bravado.
As they slather on the smack talk, it becomes clear they’re not just sounding off about how England produces better players than Germany, or musing on whether Argentinians have a misplaced sense of superiority.
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