A Young Girl's Dreams Have Only One Limitation in This Touching Spot for Pearle Vision

'Olivia' shows that when you can see well, the horizon is endless

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To achieve your ambitions, you need the right tools. And Pearle Vision’s new, heartwarming spot is a reminder of that.

The ad, called “Olivia,” follows a young girl with big dreams: She practices archery, she’s interested in space, she’s curious about history, and she’s an aspiring tennis player. However, vision challenges keep getting in the way: She blinks as she enlarges the text on an iPad to read an article about Joan of Arc, and accidentally hits a ball onto her roof while playing tennis in her backyard.

Her

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in