Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Residents of the giant hipster trap that is New York City are setting miniature hipster traps—baited with Pabst Blue Ribbon, dorky sunglasses, bike chains and American Spirit cigarettes—as a public art project around Brooklyn. One of the responsible parties, Jeff Greenspan, is the same guy who made the separate sidewalk lanes for tourists and locals as an Improv Everywhere prank last year. Fellow prankster Hunter Fine describes their efforts as laying "traps for certain subcultures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in