PBR, American Spirit Cigarettes Used as Bait in ‘Hipster Traps’ Around NYC

Luring them in with treats

Residents of the giant hipster trap that is New York City are setting miniature hipster traps—baited with Pabst Blue Ribbon, dorky sunglasses, bike chains and American Spirit cigarettes—as a public art project around Brooklyn. One of the responsible parties, Jeff Greenspan, is the same guy who made the separate sidewalk lanes for tourists and locals as an Improv Everywhere prank last year. Fellow prankster Hunter Fine describes their efforts as laying "traps for certain subcultures. Our goal is protect neighborhoods from infestation and collect different species for further study." A worthy goal, but who cares about hipsters at this point? The real challenge would be setting traps for North Jersey commuters.

UPDATE: Old, though new to us.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.