Payless steps ahead of other e-tailers

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Online shoppers at Payless ShoeSource may not fit the definition of “well-heeled,” but at least they get a little respect. Check that— a lot—of respect, according to The Customer Respect Group of Ipswich, Mass. In a survey of 53 major retailers, Payless came out tops based on CRG’s criteria of email response, helpfulness, confidentiality of data and other factors. “Payless did especially well after rebuilding its site with a strong customer focus since the last study and was by far the most improved site,” according to CRG.

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