Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Last year, Patrón teamed up with designer John Geiger to celebrate National Tequila Day with a limited-edition streetwear collection. The brand is building on that collaboration by marking Cinco de Mayo with the launch of limited-edition Patrón x John Geiger GF-01 sneakers inspired by the agave fields of Jalisco, Mexico.
“I’m consistently inspired and impressed by Patrón,” Geiger said in a recent statement. “I loved working with them last year on our streetwear collection and this is another collaboration truly driven by passion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in