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Patrón has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life.
The two-day event, “Residencia Patrón,” included a mix of luxury Mexican artisans, inventors and creators who represent just a small part of Mexico’s heritage and culture. Along with food, drinks and fashion displays, the experience featured architectural installations that paid homage to the tahona stone, a two-ton volcanic rock that is used to crush the agave used in the brand’s tequila.
Patrón
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