Patrick Dempsey Directed His First Ad, and It's This Stylish, Enigmatic Short for Tag Heuer

Yes, it's selling a watch and not a car

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When we last saw Patrick Dempsey in a commercial, he appeared alongside fellow TV doctors like Lisa Edelstein (House), Alan Alda (M*A*S*H), Noah Wyle (ER) and Donald Faison (Scrubs) for Cigna health care. The point of that campaign was to encourage people to see real physicians for annual exams.

Dempsey’s new ad, for luxury watch brand Tag Heuer, might not cause a full-on syncopal episode, but it could be enough to spike at least a few superfans’ blood pressure.

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