Pastoral personal ad is a big hit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With circulation scandals and lackluster ad sales, newspapers and magazines already have a pocketful of worries. Now comes a threat to the print medium’s classified ads: farmers who plant personal ads in their fields. Case in point is New York cattle-and-crops farmer Pieter DeHond, a 41-year-old divorced father of two. He planted a lovelorn message in his cow pasture using 50-foot (15-meter) letters made from corn stalks. The pastoral plea states: “S.W.F Got-2 [heart] Farm-n.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in