Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
To promote British singer-songwriter Jessie Ware's latest album Devotion, Studio Moross and Red Bull Studio London proved you don't need black-light paintings or expensive digital setups to make a really cool interactive billboard. Currently mounted in London's Broadway Market, the billboard features hundreds of dots that revealed Jessie's head as they were colored in by passersby. Oh, and her album is playing the whole time (which could add or detract from the experience, depending on your taste).