Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To promote British singer-songwriter Jessie Ware's latest album Devotion, Studio Moross and Red Bull Studio London proved you don't need black-light paintings or expensive digital setups to make a really cool interactive billboard. Currently mounted in London's Broadway Market, the billboard features hundreds of dots that revealed Jessie's head as they were colored in by passersby. Oh, and her album is playing the whole time (which could add or detract from the experience, depending on your taste).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in