Parents Throw Tantrums When Kids Steal Their Candy in Easter Ads From Peeps

Like Kimmel's Halloween prank, in reverse

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If you’re the kind of person who delights in the anguish of others, you might find your daily guffaw in this new Peeps campaign that features a lot of crying, moaning and shrieking.

But the despair is fake. So it’s OK for everybody to laugh.

The work, from New York ad agency Terri & Sandy, takes a page from Jimmy Kimmel’s annual Halloween prank where parents “confess” to scarfing their kids’ candy, much to the videotaped horror of their youngsters.

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