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The video below starts out looking like your average hidden-camera social experiment, building up to laughter from the prankster and the prankees. But the spot from Unicef takes a grim turn.
Unsuspecting parents, in the midst of shopping, are introduced to a line of furniture that has safeguards for children who are abused—be it physically, psychologically or sexually.
“You might have the creepy uncle that comes over one day,” says the salesperson, cheerfully, “and starts to chase your kid around and make him feel uncomfortable so he wants to escape,” before showing horrified parents a hidden compartment in a bed.
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