Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

Brand joins a trend in offering 'unfiltered' look

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real family life—messy, frustrating and somehow wonderful just the same.