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United Way is a sprawling nonprofit that doesn’t have one particular focus area: with nearly 1,800 local affiliates around the world, the org works on issues ranging from sanitation access in India to unemployment in Africa.
While all its causes are surely worthy, it’s often challenging for United Way to express what exactly it does and what sort of impact it has in the communities it seeks to help. That’s why its Canadian chapter recently tapped Taxi, a Toronto-based agency, to help it unify its messaging and brand in Canada so that people who live there have a clearer understanding of what the nonprofit does.
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